These days, OTT services are receiving a lot of love from users.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT platforms offer multiple contents via the internet.
Popular platforms include Netflix, Watcha, and TVING.
Different from cable TV, OTT lets users watch what they want, when they want.
There are many reasons why OTT has become popular.
It allows people to enjoy different genres from a single service.
Users can pick movies, dramas, or shows according to their interests.
In addition, OTT is cheaper than conventional subscription TV.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
Recently, increasing subscription prices have caused 부담 for many users.
As a result, attention toward free services is increasing.
Advertising-based services provide content at no charge.
It is appealing to people sensitive to expenses.
FAST services are becoming popular as ad-supported alternatives.
For example, KT launched a FAST service called “Gi Live,” drawing public interest. more info
FAST is seen as a future growth engine in a slowing TV industry.
Free streaming’s strongest point is that users don’t need to pay.
It also offers various content, expanding user choice.
On the downside, ads interrupt viewing experiences.
Some free services may offer lower-quality content.
Both markets will likely keep developing over time.
Free models could gain stronger popularity.
Enjoying content without financial pressure is a strong advantage.
Finally, balancing high-quality OTT content with free service accessibility is important.
Blending both models offers better choices to viewers.
Upcoming changes in OTT and free streaming are highly anticipated.